‘Listening’ to your customers. Quantifying ‘Customer Segments’. Identifying ‘Unmet’ needs. A bunch of gibberish? Well, most of all a dangerous dog turd on the pavement for managers. And nobody wants to slip over that, do we?
The times are changing. Corporate Social Responsibility (CSR) executives will have to shift their attention to deal with the biggest challenge for our 21st Century.
iRobot. The Matrix. The Terminator. Somehow we seem fascinated by the thought of a robotized future. Some are freightened by this idea. Others fully embrace it. Some people even think of ourselves as robots. But wait a minute: Are we robots?
Marketers and pricing strategists beware. The world is changing. In a couple of years the discipline of pricing strategy will be a vague remembrance of the past.
One could argue that over the past centuries we have been cultivating a society that builds on some very 'masculine' traits. Trend watchers are prophesizing that our 21st century’s society will be dominated by ‘feminine’ characteristics. ‘Who will win?’, I hear you ask.
Thanks to all of you for becoming part of 'Giving is All we Have'; a movement that is changing the world as we speak. Allow me to elaborate a bit more on the intent of 'Giving is All we Have'. On what you can expect the next coming months. Just to clear things up a bit.